鄭敏華

An experienced cultural worker and community research specialist, Patsy Cheng is the founder of SEE Network. Her academic training in Public Administration and Urban Planning laid a solid foundation for her later work in community research. Before entering the community field, she spent nearly a decade in journalism—an experience that honed her sharp insights and rigorous research and writing abilities, enabling her to effectively connect stakeholders from diverse backgrounds.

In 2004, Patsy co-founded SEE Magazine, Hong Kong's first publication dedicated to sustainable development, and established SEE Network. Over the past two decades, she has been engaged in community research, exhibition curation, and cultural publishing. She is adept at applying Design Thinking in qualitative research to redefine community issues and uncover hidden needs. She provides tailored consultancy services to various government departments, as well as public and private organizations, covering diverse fields such as heritage conservation, urban planning, and environmental protection.

Patsy drives social innovation through action, not just theory. SEE Network launched the "Shop Naked Campaign" (裸買運動), mobilizing consumers to challenge excessive packaging. The initiative gained support from Kwai Chung Plaza and over 200 shops citywide. In response to the issue of wasted bamboo scaffolding after Lunar New Year fairs, she initiated the "Bamboo Tao" (竹道) project in 2019, connecting the scaffolding and horticulture industries to shred tens of tonnes of waste bamboo into planting mulch, promoting the "Bamboo Mulch for Campus" (竹覆校園) and "Bamboo Mulch for Fields" (竹覆大地) initiatives. These projects turned waste into resources for a circular economy. She also founded Market Post (《街市報》), extending community documentation to grassroots markets by uncovering their human stories and networks, bringing everyday cultural heritage to light.

Patsy is passionate about documenting Hong Kong's community stories and has participated in the publication of over 50 books and periodicals. She has delved into the cultural landscapes of numerous districts, authoring and editing titles including Stories of Sham Shui Po I & II (《深水埗故事 I & II》), Lamma Story (《南丫島故事》), Stories of Eastern Hong Kong Island (《尋找港島東的故事》), Tracing the Transformation of Kowloon City (《追憶龍城蛻變》), and Happy Wan Chai (《快樂灣仔》). She also focuses on rural conservation, preserving the cultural landscape of Lai Chi Wo and Mui Tsz Lam through publications such as Lai Chi Wo Chronicles (《荔枝窩志》) and Stories of Mui Tsz Lam (《梅子林故事》). Demonstrating her cross-disciplinary thinking, she also wrote Changing Society through Business (《營商能耐可以改變社會》), exploring community building from a social innovation perspective.

Since 2018, she has actively participated in the conservation of remote Hakka villages in Hong Kong. Through in-depth research, exhibition curation, and the organization of diverse cultural experiences, she has contributed to the revitalization of rural cultural heritage. Between 2021 and 2024, she led her team in curating a significant educational publication for the Water Supplies Department, presenting water engineering development in an accessible and engaging manner. This project showcased her exceptional ability to translate professional knowledge into content for public education. Her collaborations with the Hong Kong Design Institute as a thematic curator and mentor resulted in the award-winning publications, We - A Place We Call Home (《我地大家》) and Close-up Hong Kong (《放大香港》), which received multiple local and international printing awards in 2019 and 2020.

With her interdisciplinary background, extensive project management experience, and profound humanistic knowledge, Patsy continues to foster community connections with a strategic vision, serving as a vital bridge linking policy, culture, and the public.